What is a SEO Blog? Blogging for Business.

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May 21, 2025

Estimated reading time: 7 minutes

SEO Blogs are essential to know about if you are a business. Especially if you’re going to be blogging for business. If you’re starting your own, or even outsourcing to a blog writing services, it helps to know what you’re getting into!

We’ve created a comprehensive guide for beginners or those seeking clarity.

Marketing is hugely geared towards online presence at present. It’s opened up a whole new dimension to marketing.

This is where SEO Blogs have become a fantastic tool. It’s easier than ever to establish your company, all whilst pulling in leads.

Blogging took off as one of the first forms of digital marketing. With the development of the internet universe, personal blogs made solid foundations in this new land. Personal blogs then bloomed into the perfect marketing tool.

This form of content is so valuable, there’s now plenty of blog writing services specialising in blogging for business. Not to mention, plenty of comprehensive guides on how to create your own blog.

Let’s delve a little further into what makes an SEO blog.

We’ll even share the secret recipe with you…

What is it?

Simply, a SEO blog is a blog for business that is search engine optimised. SEO is the special ingredient to make your blog work for you.

They are purposefully optimised to rank in SERPs (search engine results pages). The blog will still be engaging and relevant to potential and current customers. But, it will also play favourably into your website’s SEOs, whilst increasing blog visibility.

This is done by structuring and writing inline with what search engines favour. To name a few more of the basics; sentence length and keywords. However, we’ll deep dive into this further on in the blog.

If you want to see an example of an SEO blog, you’re looking at one! You can take a further look at our blog here.

Why is it important?

If you have a look at most successful companies, they generally have a blog. And, believe it or not, it’s for a reason!

Below are some of the advantages of blogs for businesses that include SEO:

Increased organic traffic
Brand authority and trust, resulting in enhanced credibility.
Lead generation
Targeted keywords
Builds loyalty and trust with customers
Backlink opportunities

How does it work?

Search engines favour content that serves their users. This means content that’s well-structured, easy to read and includes keywords. Keywords are essential as they indicate what the content is about. Search engines match results by using keywords. As a result, keyword research is essential in creating an SEO blog.

Although SEO is important, the first rule is to write for your readers first. Then SEO can follow.

1. Engaging and Valuable Content

A blog post should be interesting and engaging. This means it has a relevant topic and information that helps and engages the audience, addressing their needs and questions.
To rank easier, long form content is generally favoured over short form content. For example, a 1500 word informational blog post will have higher chances of ranking than a 300 word mini post. With that being said, short FAQ answers can still rank if they have relevant keywords and best practices applied.

2. Keyword Research

As a rule of thumb, there should be a main keyword or long tail phrase. Following this, other relating keywords and phrases to what you’ve focused on that people are searching for. Keyword selection is based on matching the intent and relevant searches.

With keywords, spamming a blog full of them won’t work! They have to be strategically chosen and relevant. Otherwise, it won’t serve your audience, ranking lower in SERPs.

3. Content Optimisation

By creating a clear, structured blog post, the search engine gods will favour it. Search engines love user-friendliness.

To be more specific, this means:

Clear and formatted title with keywords
Formatted subheadings
Body text with relevant keywords
Meta description
Sentence lengths and structures

Another part of content optimisation is internal linking. This is when hyperlinks are inserted in relevant sections to other parts of your website.

Not only does it increase engagement, but it helps search engines understand your site’s structure and content.

Using SEO Blogs in a Strategy

To make the most out of SEO blogs, it’s best to have a blog strategy in place. A strategy consists of Pillar pages, followed by topic clusters.

For example, ‘What is SEO?’ could be a pillar page. Topic clusters would then be further blogs linking back to the pillar page, such as ‘How to use SEO in Blogs’, ‘How to do Keyword Research’ etc.

By creating regular blogs focusing on topics that are related to your business and customer queries, you are ranking for multiple keywords. This will draw in your targeted audience from all areas.

By drawing in target audiences from all areas, you’ll attract potential customers from different stages of the sales funnel.

Example

Let’s use the example of someone who owns an alcohol brand, with or without an online shop.

They’ve recently started a blog with news, engaging information and drinks recipes. A potential customer has searched for a recipe for a gin cocktail, such as a Bramble.

Searching for a delicious Bramble recipe, they stumble across our alcohol companies recipe. Great work! Those keywords must’ve worked.
We already know they’re at the awareness and interest stage of the funnel, as their intent is to make a cocktail with gin. This is a product they offer and now on the recipe page, are aware of the brand.
Their blog should (hopefully!) have a link to that product in their online store or where they can purchase it.
If the potential customer already has gin, then the company has still achieved awareness and interest.
Further down the line, this could lead to a sale. In an ideal world, the customer doesn’t have gin for the recipe and will consider purchasing their product.

Do blog posts really help with SEO?

As we’ve discussed above, yes! However, one blog post with SEO won’t have much of an impact, if any. To see improvement in SEO and lead generation, consistency is a must.

Search engines prioritise fresh, updated content. By having a frequent blog, it says that your website is still relevant and active.

By posting regular content, search engines will crawl and index your site more regularly. As a result, it will increase your SEO. If your content is valuable and helpful, overtime it will build a loyal audience and increase traffic. More organic traffic means more potential leads!

Blogs can also be a useful tool to answer audiences queries. These queries might be stopping them from taking the next steps to purchase. By having a helpful blog, it can even improve your customer service.

Disadvantages

We’ve covered all the magical offerings SEO blogs can give us. But, what about the downsides?

Time consuming and requires expertise
To write a blog, you’ll need to have the relevant expertise. Expertise is essential in order to be effective. You’ll need to have a deep understanding of SEO and best practices. Good writing skills are also a must to create engaging content that reads easily.
Results aren’t instant
Blogging is a long-term content strategy, compared to other types. For example, with social media marketing, it’s easier to get an instant pay off but harder to keep this going. However, with blogging you have to be invested long term to see results. But, you don’t have to worry about only seeing short-term payoffs.
Algorithm Changes
Much like other types of content marketing, algorithm updates and changes can affect the visibility and ranking of your content.

Which Blog is best for SEO?

There’s no particular blog that’s best for SEO! It all comes down to tailoring a blog to your company. Relevance and addressing customers needs and questions related to your niche is key.

Do I need a SEO Blog Writer, or can I do it myself?

Many businesses blog for themselves, so anyone can create and maintain an SEO blog. There any many comprehensive guides on how to do this, ranging from beginners to seasoned bloggers. It’s important however to bear in mind if you have the skill sets to do this. Things to consider are writing and SEO skills.

Another thing to consider is time. According to outranking.io

‘We’ve found that articles of between 1000 and 1500 words in length take at least 4 hours to research, write and optimise for SEO.’

Being a company that offers blog writing services, we can also confirm that’s true!

Managing your own business can be very time-consuming, so if this is something you can’t commit to timewise or is not in your skill set, you can outsource like many other businesses do.